The e-commercefund
We back consumer brands with capital, an operator bench, and a global commerce platform behind them from day one. Built with Shopline as our venture partner.
The fund invests out of the room
Founders & Funders runs curated founder and investor events across more than a dozen cities. The fund invests out of that room. Most of what we back, we already know and trust.
Sourcing runs through F&F events first and F&F Connect second. Not the cold inbox.
Every GP has built and sold consumer businesses. We have run the playbook we are asking you to run.
Portfolio companies migrate to Shopline and get a dedicated solution engineer with them from the start.
Who you are working with
Built and exited a consumer company to private equity over ten years. 40+ angel investments, including early involvement with Carta.
Two e-commerce exits. Co-Founder of Protein Waffles, an eight-figure brand with broad retail distribution.
Scaled a distribution business from zero to $18M in two years. GPO and REIT background, plus a seven-figure e-commerce brand of his own.
Our venture partner
Shopline is our venture partner and the anchor behind this fund. It is a global commerce platform, and its President sits inside our fund as a Venture Partner.
A CTO by background and hands-on with the product. When we invest, our founders get a direct line to the person building the platform they are running on.
Platform, not just capital
Assigned from day one and with you for as long as you are on the platform.
Margin back in the business, compounding on every order you ship.
DTC, wholesale, and POS running on one system instead of three that barely talk.
Core commerce functionality built in, not stitched together from third-party plugins.
3PL, fulfillment, and content partners already integrated and ready to plug in.
StoreCraft Labs executes the move so your team stays focused on selling.
Brands running on Shopline
A sample of what the platform handles at scale, across furniture, personalized goods, and fast-moving CPG.
From first meeting to scale
Most of our deals start at an F&F event or through F&F Connect. If we have not met yet, pitch us directly.
Early-stage checks into consumer brands and the technology that serves them.
StoreCraft Labs runs the migration. Your Shopline solution engineer is assigned at the same time.
Better unit economics on the platform, the F&F network for distribution and hiring, and our VC bench for follow-on capital.
Companies we have backed
Direct investments from F&F Ventures. Each links to the company site.
Building a brand?
If you are raising and want capital, operators, and a commerce platform in your corner, we want to meet you.