The venture capitalarm of Founders & Funders
A generalist firm investing pre-seed to Series A, in industries where we can add real value.
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Investing in founders and supporting them on their journey
Backing the next generation of e-commerce founders, with hands-on support from the full F&F ecosystem.
- Consumer brands
- E-commerce enabling tech
A generalist fund and fund of funds: investing directly in exceptional founders and backing the managers building alongside us.
- Currently running SPVs
- Generalist, pre-seed to Series A
If we cannot move the needle on revenue, customers, or relationships, we do not invest.
F&F Ventures is the venture capital arm of Founders & Funders. A generalist firm investing pre-seed to Series A, in industries where we can directly add value.
A generalist firm
Great founders first, thesis second. Here is what guides how we deploy capital.
We invest across sectors and stages, from the e-commerce fund to opportunistic bets on exceptional teams.
Most of our deals start as relationships in our rooms. We back founders we already know and trust.
Portfolio founders plug into the entire F&F ecosystem: events, media, platform, and network.
How we move the needle
We invest where we can directly move revenue, customers, or relationships. We leverage:
Founder deal flow straight through the Founders & Funders engine.
Deep experience across growth, go-to-market, and scaling.
A national VC network for co-investment and follow-on capital.
A revenue engine and a global network behind every company.
A global e-commerce platform and tools our founders can plug into.
Companies we have backed
Direct investments from F&F Ventures. Each links to the company site.
Each logo links to the company site. Send official logo files and URLs and I will wire them up.
Where our team has invested
A selection of companies our team has backed across their careers.
Placeholder slots. Send the logos of your team’s past investments and I will add them here.
What we look for
Founders
- Passionate and obsessed
- Clarity, focus, and strong execution
- Coachability and self-awareness
Businesses
- Early revenue or validated demand
- Clear path to scalable revenue
- High-margin or high-velocity models
- Strong unit economics
- Strong team
Pre-Seed to Series A
Early enough for us to matter, late enough to show traction.
The team
Supported by a team of advisors.
Building something?
If you are raising and want F&F in your corner, we want to meet you.